The International Design Agency, Square 44, specializing in packaging, has partnered several brands in Sri Lanka to pose a new look.
During the year 2016/17 one such project Square 44 was involved in was the ‘Velvet Launch /Relaunch’.
Velvet a brand which has a presence in the personal wash category expanded into other areas such as body lotion, body wash, along with the up-gradation of the two categories it was already present in – beauty soap and hand wash. A project which consisted of structural development as well as labeling design, was successfully completed with the Brand introducing the a whole new range to the market. A strong partnership developed during the period between the Marketing, Development teams at Hemas Consumer Marketing and team representing Square 44 enabled the achievement of this success.Marketing Manager Fiona Jurianz Munasinghe said, “Square 44 is working closely with us on several very important packaging projects. We found the team very flexible and cooperative. they showed a fantastic ability to bring in fresh thinking from a packaging perspective.
Speaking from a local perspective, Brand Consultant, Sri Lanka - Square 44, Tusitha Kumarakulasingam said, “Packaging development is a challenge for local marketers, with the evolutions that we see in most categories, we can no longer ignore this very important element of the marketing mix.
Founder/Director, Square 44, Math Aliet said, “The importance of packaging in the marketing mix should not be undermined, although some do not give it due attention. An outstanding formulae in an outstanding pack, interacts with your consumer atevery point of contact, be it at the point of purchase of at the point of use.”