The beneficiaries of Ceylinco Life’s ‘Family Savari’ mega promotion will almost double with the 2017 edition, the 11th in the series.
The dream destination for the grand prize in Family Savari 11 will be Rome, a company spokesman said, and 20 people from five policyholder families will win an all-expenses-paid holiday to the Eternal City in 2018.
Already the largest customer promotion by far in Sri Lanka’s life insurance sector, the next Family Savari will benefit 4,260 people from 1,065 policyholder families, an increase of 2,000 over the 2,260 rewarded annually at previous Family Savari promotions.
Over the past five years, Ceylinco Life has presented winners of the grand prize at the Family Savari with holidays in Japan (2013), Paris (2014), Switzerland (2015), Germany (2016) and UK (2017). In all, nearly 20,000 people have won overseas holidays or an excursion to the Leisure World theme park under this program to date.
The second prize in Ceylinco Life’s Family Savari 11 will be a holiday in China for 10 policyholders and their families.
Another 50 policyholder families will be chosen for a holiday in Singapore, and a further 1,000 families will spend a full day at Leisure World courtesy of Ceylinco Life. For the purpose of the promotion, a family comprises the policyholder, spouse and two children.
“There is nothing remotely like Family Savari in terms of scale and customer engagement in the insurance industry,” Ceylinco Life Director/ Deputy CEO Thushara Ranasinghe said.
“It brings together people from all walks of life and every district of Sri Lanka, promotes family bonding and builds enduring affinity between policyholders and the company.
Although it entails a substantial investment and an extremely complex logistical operation, it continues to haveremarkable resonance with policyholders,” he said.