Coca-Cola ‘Gives Back Life’ to over 35,000 bottles | Sunday Observer

Coca-Cola ‘Gives Back Life’ to over 35,000 bottles

 Country Leadership Team and associates of Coca-Cola Beverages Sri Lanka Ltd. working together in picking up discarded PET bottles
Country Leadership Team and associates of Coca-Cola Beverages Sri Lanka Ltd. working together in picking up discarded PET bottles

The National Coastal and Marine Resources Conservation Week was recently commemorated and the opening ceremony was launched at Crow Island Beach Park, Matakkulliya.

It was the launch of 14 district programs with 72 locations along the coastal districts of Sri Lanka in efforts to clean-up and preserve our beautiful island’s coastline.

A tremendous hands-on initiative which witnessed the participation of Government agencies led by the Marine Environmental Protection Authority (Ministry of Mahaweli Development and Environment) NGOs, school children and the coastal community.

Coca-Cola Beverages Sri Lanka Ltd. as part of its extended producer responsibility, recently supported and sponsored the International Coastal Clean-up and joined hands to “Give Back Life” to collect marine debris along our beaches Throughout the National Marine Resources Week, all PET bottles collected by the volunteers would be collected and recycled through its partnership with Beira Enviro Solutions Ltd (part of BPPL Holdings).

The PET will then be upcycled into janitorial products for household and commercial use, thus utilising the maximum value of PET. Associates and members of the Country Leadership Team from Coca-Cola joined hands alongside the participating government agencies, NGOs, schoolchildren and coastal community members, on the day of the International Coastal Clean-Up to collect the washed-up PET bottles in their efforts to maintain and preserve our beautiful island coastline.

Rear Admiral (Retd) Rohana Perera, Chairman of Marine Environmental Protection Authority said, “Our coastal and marine resources is a national priority not only for the holistic environmental wellbeing of our coastal and marine ecosystems but due to Sri Lanka’s dependence on economic development in terms of tourism and fisheries. 

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