Jiffy Products opens office at Mirigama EPZ | Sunday Observer

Jiffy Products opens office at Mirigama EPZ

Frank Skarpnes - Director of Manufacturing, Chief Guest- Thorbjørn  Gaustadsæther, Ambassador to Norway in Sri Lanka and the Maldives,  Shantha Kumara- Deputy Director, MEPZ, Ruwan Rajapakse - Managing  Director, SandeepthaGamalath - Former Managing Director (Current Regional  Sales Director) open the new office.
Frank Skarpnes - Director of Manufacturing, Chief Guest- Thorbjørn Gaustadsæther, Ambassador to Norway in Sri Lanka and the Maldives, Shantha Kumara- Deputy Director, MEPZ, Ruwan Rajapakse - Managing Director, SandeepthaGamalath - Former Managing Director (Current Regional Sales Director) open the new office.

BOI Enterprise Jiffy Products SL (Pvt) Ltd recently opened a regional office at the Mirigama Export Processing Zone.

Jiffy Products S L (Pvt) Ltd is the Sri Lankan subsidiary of Jiffy International AS Kristiansand, Norway. Jiffy International AS is a transnational company which is engaged in manufacturing, sales and distribution of plant propagation substrate systems and related horticultural products globally.

Jiffy Products SL (Pvt) Ltd was incorporated in 2003 as a BOI project. The main attraction of Sri Lanka is the availability of coir fibre pith which is derived from coconut husks. This product has become increasingly popular all over the world as a medium to propagate and grow plants.

JPSL began its operations at the Mirigama Export Processing Zone as a BOI project and it has since then extended its operation to four locations of which two are in the Mirigama Export Processing Zone and the other two in Pannala and Kobeigane in the North Western Province.

JPSL is the leading manufacturer of Plant Propagation Coco Products in Sri Lanka. This project is very significant because it is a Norwegian investment. While Norway is not a member of the EU, it is closely associated as a member of the European Economic Area.

With growing interest of the European Union in Sri Lanka as a result of the return of the GSP+ facility products, such as those manufactured by this enterprise would become more competitive and therefore more attractive to consumers.

This in turn can lead to an increase in investments by companies such as Jiffy into Sri Lanka.

Chief guest, Thorbjørn Gaustadsæther, Ambassador to Norway in Sri Lanka said he was pleased that Jiffy International has opened its regional office for Asia in Sri Lanka. “As an established Norwegian company, the success that you see has been achieved due to the hard work, commitment and dedication of the management and the workforce of both, Jiffy Norway and Jiffy Sri Lanka. Jiffy directly and indirectly employ over 10,000 people in Sri Lanka. Since these investments are outside of Colombo, this business has changed people’s lives by creating jobs and bringing prosperity to communities in more remote areas. I take this opportunity to wish Jiffy success and continued prosperity and growth for the company and its people”.

Today, Jiffy has the capacity to produce 17,000 MT of Coco substrate volume per annum and export their value added Jiffy-7C pellets, Grow Block, Grow Bags and many others products mainly to Europe, Canada, USA, Japan, India covering 40 different countries in all continents.

Currently the company pumps over Rs. 1 billion into the Sri Lankan economy in terms of raw material purchases, direct and indirect employment and to the service sector. A total of 90% of raw material requirement in production is sourced locally.

The Core strategy of Jiffy Sri Lanka is to add value to the raw material (coir fibre pith and husk vhips) rather than exporting this valuable resource as unprocessed bulk material.

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