Maliban shines at World Branding Awards 2017-18 | Sunday Observer

Maliban shines at World Branding Awards 2017-18

From left: President of India Thai Business Association, Satish Segal, Maliban CEO Ravi Jayawardena, and CEO Brand Advertising Research Consulting,  Saimik Sen at the awards ceremony.
From left: President of India Thai Business Association, Satish Segal, Maliban CEO Ravi Jayawardena, and CEO Brand Advertising Research Consulting, Saimik Sen at the awards ceremony.

Maliban Biscuits Manufactories (Pvt.) Ltd, was feted with the ‘Prestigious Brand of Asia’ accolade by the World Branding Awards in Thailand recently.

The ‘Prestigious Brand of Asia’ award recognises business entities which have redefined the benchmarks in their respective fields through Trust, Image building, Sustainability, Goodwill, Recall, Growth and Innovation in the Asian market.

Over 3,000 brands from 35 countries were nominated for the 2017-2018 Awards in multiple categories. Nominated brands were adjudged under three main categories where Brand valuation assessed financial evaluation of the companies based on income approach model along with projection, Public Online Voting to understand diverse perception about the brands and market research where the World Brand Agency employed local agencies to conduct one on one industry research to assess various elements and values of the brands.

Commenting on the recognition, Ravi Jayawardena – CEO, Sales and Marketing of Maliban Biscuits said, “The Award is a testament which reflects our strong commitment, dedication and goodwill we bring into the market that we operate in. We at Maliban are always committed to providing quality innovative products to our customers.

“From our strategic planning to customer services, all our plans are drafted in a way that innovation and quality becomes the core enabler for all employees across all pillars. With this, not only are we able to manufacture quality products, but also empower the workforce with modern technology to elevate the customer expectations to a whole new paradigm.

Further, the recognition has inspired us to go beyond the prospect to become the number one biscuit manufacturer in Asia.” 

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