The importance of families spending quality time together has found new expression in the latest communication campaign launched by Ceylinco Life.
Building up to another mega family fun event conceptualised, organised and funded by the company, the two-month campaign hopes to create wider awareness of the harmful effects of parents and children being obsessed with education to the extent where the well-being of the children becomes secondary.
Themed ‘Children First, Education Next,’ the awareness campaign is to be carried out in print, electronic, social and digital media throughout February and March, and will underscorethe importance of giving children the time, space and freedom to think freely, spend time with family and to enjoy their precious childhood.
“As a company that is engaged in a relationship for life with close to a million families, Ceylinco Life has an insight into society’s pressing issues,” the company’s Managing Director R. Renganathan said.
“One issue that is of increasing concern is the intense pressure on children to perform at examinations. This is depriving them of the chance to be children and to spend time with their parents and siblings. The ‘Children First, Education Next’ campaign is designed to address this issue,” he said.
Going beyond mere messaging, Ceylinco Life has announced it will back the campaign with a signature event for 300 families in Colombo in August to demonstrate the value of wholesome family fun.
Ceylinco Life will conduct a draw for all new policyholders who purchase life insurance up to April 30 to select families for the ‘Mega Family Fun Day’ in Colombo in August, a company official said.
The event will comprise magic shows, rides and slides, bouncers, a merry-go-round, trampolines, face painting, games and fun activities for the entire family.