Pidilite Lanka announced its new phase of development and an aggressive expansion drive, following the acquisition of Chemifix, an adhesive material marketer in Sri Lanka.
Introducing a range of new ‘Smart Look’ Chemifix range, Mr. Vishal Malhan, Director Pidilite Lanka Pvt. Ltd said: “While we will maintain Chemifix’s renowned adhesive range with it’s trusted performance, the ‘Smart New’ packaging is designed to further stand out & appeal to customers. We are also launching two new adhesive brands under Chemifix umbrella, in the household and art & craft segment.
“User experience and convenience is of utmost importance to us and our marketing strategy has been designed basis the local needs of our consumers here” added Mr. Malhan.
A pioneering brand of white adhesive, Chemifix has been providing adhesive solutions for over 45years. Pidilite Lanka’s current and future development plans spring from this strong base. “While we will maintain the proud heritage of Chemifix that has made it a well-known brand, we have well-strategized plans in place to take the brand to the next level,” commented Ramani Ponnambalam, Director – Pidilite Lanka Pvt Ltd. As part of this market expansion drive, Pidilite Lanka has already initiated introduction of an innovative range of adhesives catering to household repair and art & craft needs of kids.