Brand Finance award for Nestlé | Sunday Observer

Brand Finance award for Nestlé

Nestlé Managing Director Shivani Hegde and Nestlé Vice President, Corporate Affairs and Communications, Bandula Egodage, receive the Brand Finance Award from Brand Finance Managing Director,  Ruchi Gunewardene.
Nestlé Managing Director Shivani Hegde and Nestlé Vice President, Corporate Affairs and Communications, Bandula Egodage, receive the Brand Finance Award from Brand Finance Managing Director, Ruchi Gunewardene.

Nestlé has again been ranked Sri Lanka’s Most Valuable Food and Beverage Brand in 2018 by Brand Finance, in its annual report of Sri Lanka’s most valuable and strongest brands, the company said in a media release. This marks the sixth consecutive year in which the company has been ranked among Sri Lanka’s Top 10 ‘Most Valuable Brands’.

Moving up from 2017, with an increase in its brand value, Nestlé secured an overall rank of Number 7 out of 100 corporate brands from varying industries.

Nestlé Managing Director Shivani Hegde said, “We are pleased to be recognised once again as Sri Lanka’s Most Valuable Food and Beverage Company.

“The fact that the Nestlé brand has moved up the rankings from last year demonstrates the growing trust and confidence consumers have, not just in our products but also in our company as a whole.

“We look forward to continuing to uphold this trust by enhancing lives with good food and beverages,” she said.Brand Finance is the world’s leading independent brand valuation and ratings firm.

It compiles an annual report on Sri Lanka’s 100 most valuable brands by using a brand valuation method compliant with the industry standards set in ISO 10668.It calculates Brand Strength Index, which assesses marketing investment, stakeholder equity and business performance; Brand Royalty Rate, which estimates an appropriate royalty rate for the use of the brand in a given sector, by considering the importance of a brand to purchasing decisions; Brand Revenues, which estimates the proportion of parent company revenues attributable to a brand; and finally, Brand Value, where post-tax brand revenues are discounted to a net present value. Nestlé, one of the world’s largest food and beverage companies has been a part of Sri Lanka for 112 years. Nestlé is Sri Lanka’s largest private-sector collector of fresh milk and one of the world’s largest exporters of coconut milk powder. 

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