A bigger, better experience at The Big Bad Wolf Sale 2018 | Sunday Observer

A bigger, better experience at The Big Bad Wolf Sale 2018

From Left: Big Bad Wolf Books Malaysia Partner Dipak Madhavan, Big Bad Wolf Books Founder/Executive Director Jacqueline Ng, Founder/Managing Director Andrew Yap, Big Bad Wolf Books Sri Lanka Partner ProRead Lanka (Pvt) Ltd Nishan Wasalathanthri introducing the latest edition of The Big Bad Wolf Book Sale to Sri Lanka
From Left: Big Bad Wolf Books Malaysia Partner Dipak Madhavan, Big Bad Wolf Books Founder/Executive Director Jacqueline Ng, Founder/Managing Director Andrew Yap, Big Bad Wolf Books Sri Lanka Partner ProRead Lanka (Pvt) Ltd Nishan Wasalathanthri introducing the latest edition of The Big Bad Wolf Book Sale to Sri Lanka

The 24-hour book sale returns to Sri Lanka with over 1.5 million books at 60%-80% discounts this 28 June - 8 July

The Big Bad Wolf Book Sale has announced its return to Sri Lanka. Known as the world’s biggest book sale, the Big Bad Wolf Book Sale is set to open to the public from 28 June until 8 July 2018 at the Sri Lanka Exhibition and Convention Centre (SLECC) with 1.5 million book sat 60%-80% discounts. Book lovers can enjoy 255 hours of non-stop book shopping at the Sale, which will be open 24 hours a day throughout the 11 days of the event.

Selected invitees will have the chance to attend a special preview of the Sale on 27 June from 10.00am – 11.00pm, a day before it opens to the public. Visitors can win preview passes through contests on the Big Bad Wolf Facebook page and through their media partners.

The media launch saw the attendance of Andrew Yap, Founder and Managing Director of Big Bad Wolf Books, Dipak Madhavan, Partner of Big Bad Wolf Books and Nishan Wasalathanthri, Director of ProRead Lanka (Pvt) Ltd. The event is supported by The Ministry of Education of Sri Lanka. Event partner for the event includes, Bank of Ceylon – the official banking partner, Mobitel – the official telco partner, and The Capital Maharaja Organisation Limited.

“We are truly excited to be back in Sri Lanka with an even bigger and better book sale this year. Last year’s event was a huge success and an eye-opener on how enthusiastic Sri Lankans are for good quality, affordable English books. We’ll be bringing over a wider range of titlesforbook lovers in Sri Lanka this time around,” shared Andrew Yap. “We are grateful to our partners and other organisations who have pledged their support to empower Sri Lankans with more English learning opportunities.”

Speaking at the launch event was also Big Bad Wolf Books’ local partner, Director of ProRead Lanka (Pvt.) Ltd, Nishan Wasalathanthri. “We are pleased to bring the Sale back to Sri Lanka for the second time.Last year was the first time a book sale of this scale had ever been held at Sri Lanka and wepulledoff an unforgettable event. We invite people of all ages to visit the Big Bad Wolf Book Salethis time around for an even bigger and better experience,” said Wasalathanthri.

Held in October last year, the Sale is returning earlier this year in June, much to the joy of eager readers. Readers can expect to find over 1.5 million new English books, ranging from fiction, bestsellers, literature, non-fiction, business books, cookbooks, art and design, coffee table books and more, priced at 60%-80% off regular retail prices.

Parents can also expect an extensive collection of children’s books, including bedtime stories, colouring and activity books, educational books and interactive books, all at 60%-80% bargains.

“We anticipated a high demand for children’s books last year, but we were surprised tofind out that there was also an enormous demand for fiction titles, which flew off the shelves. We’ll be bringing over an exciting variety of fiction books and bestsellers to meet the demand of readers this year,” said Dipak Madhavan.

In an aim to make affordable English books available to all, Big Bad Wolf Books will also be giving books to communities in need through their Red Readerhood programme, supporting the The Capital Maharaja Organisation Limited’s Gammadda initiative. Customers can participate in this worthy initiative by purchasing books at the Sale and donating them at the Red Readerhood booth.

As part of another initiative to advocate greater English literacy among people of Sri Lanka, Big Bad Wolf Books will be working with the Ministry of Education to provide local O/L top scorers with an opportunity to visit the international book sale. Last year, Big Bad Wolf Books invited top scholarship scorers from flood-stricken areas to the Sale and provided them with a trolley full of books to take home.

Book lovers will also stand a chance to nab limited edition books, exclusive Big Bad Wolf t-shirts and collector’s items at the Sale.Starting this year, they can collect official Big Bad Wolf shopping bags at the Sale, with the introduction of limited edition reusable cloth bags to replace plastic bags in a commitment towards sustainability. Hungry readers can also enjoy a variety of meals and snacks at the outdoor food court that is powered by uPay, organised by Hisham Cader of The Sandwich Factory.

 

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