The first partnership milestone with Softlogic
Swarovski is delighted to bring its sparkle to Colombo City Centre, Sri Lanka, with the support of the authorised business partner Softlogic Brands (Pvt.) Ltd. a fully owned subsidiary of Softlogic Holdings PLC. Together, they will play a major role in establishing the brand in the Sri Lankan market by inviting customers to explore the brilliant collection of crystal jewelry, fashion accessories, watches, and home decorations from Swarovski.
Swarovski officially opened its doors in Sri Lanka bringing its heritage and craftsmanship in crystal to the Colombo City Centre at No.137, Sir James Peiris Mawatha, Colombo 2.
Swarovski stores worldwide create the ultimate experience for its consumers. Swarovski invites customers to immerse themselves in a premium universe of crystal jewelry, fashion accessories, watches and home décor. The Crystal Forest store concept is a modern expression of the company’s identity and values, with a strong evocation of Swarovski’s iconic facets and plays with light.
“The opening of the Swarovski store at the Colombo City Centre marks the first brilliant milestone with Softlogic Brands (Pvt.) Ltd, Swarovski authorised business partner in Sri Lanka. We are truly delighted to bring sparkles for the first time here in Colombo City Centre, Sri Lanka’s first international shopping mall and offer a one-of-its-kind retail journey in the ‘Crystal Forest’ store concept.
“Swarovski fashion jewelry collection will cater to the high demand for exquisite jewelry among upwardly mobile Sri Lankan women,” said Ashok Pathirage, Chairman/CEO of Softlogic Holdings PLC.