Daraz launches 11.11 | Sunday Observer

Daraz launches 11.11

e-Commerce entity Daraz, launched 11.11, the ‘World’s Biggest Sale Day’, to Sri Lanka in Colombo last week.

The one-day sale is sponsored by Reckitt Benckiser, Unilever, Anchor, Samsung, Avirate, Brown and Company and Nivea - as well as Rakuten Viber as the messaging partner.

During the first mega event since the launch of the new Daraz App, customers can expect a truly personalized lineup of activities.

Daraz 11.11 is a first of its kind event and is set to revolutionize Sri Lankan ecommerce business.

‘11.11’ commenced in 2009, when Alibaba, Daraz’s parent-company, positioned it as Asia’s answer to Black Friday. Ten years later 11.11 is ready to make the journey to Sri Lanka.

11.11 is the numeric short-form of 11th November 2018 on which day Sri Lanka will greet the sale phenomenon with open arms and carts.

Customers can look forward to massive mega deals, flash sales, hundreds of brand vouchers, mystery boxes, discounts from banks, giveaways and more.

The Daraz 11.11 sale will also feature additional discounts for HSBC, Commercial Bank, Standard Chartered Bank and Seylan Bank credit card holders along with monthly instalment schemes at zero interest.

Managing Director, Daraz Sri Lanka, Bart Vandijk said, “ It will mark a paradigm shift. 11.11 is about more than just deals and discounts - it will bring a combo of artificial intelligence assisted personalization, entertainment, massive deals, secure payment solutions and an assortment of more than 200,000 products.” 

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