Spreading awareness on the importance of a balanced breakfast and the role played by parents in providing children with a nutritious meal at breakfast, Samaposha, the flagship brand of Plenty Foods (Pvt) Ltd., a fully owned subsidiary of Ceylon Biscuits Limited (CBL), hosted a series of initiatives across the country to mark World Children’s Day.
The activities included partnering Sri Lanka Rupavahini Corporation and hosting the Jathika Lama Dinaya at the Viharamahadevi Park. Over 10,000 children from all communities gathered at the event to enjoy and celebrated the day crafted specially for them.
CBL also conducted a breakfast program for children in Hatton and Noorwood estates and partnered with Neth Fm to host the Neth Fm Vishmalanthaya at the Anuradhapura Mahajana Kreedanganaya, along with celebrations at the Pinnawala Zoo, and at leading schools islandwide.
At these events, the Samaposha campaign Breakfast eka Hari Wedagath highlighted the importance of breakfast to both children and parents present, through several interactive activities.
General Manager Marketing, CBL Food Cluster, Jayanga Perera said, “In line with our vision of creating a healthier nation, it is our responsibility to ensure that young children receive the right start to their day with a nutritionally adequate breakfast. A balanced breakfast is imperative to grow and perform, and this is our commitment of encouraging the nation to adopt a habit of eating a nutritionally balanced breakfast every day. We believe that we have made an impression with both the children and their parents who were present at these events.”
Samposha has also built the goodness of grains as part of a balanced breakfast. The ingredients in Samaposha are 100% natural and 100% locally sourced from over 10,000 farmers.