Mahindra and Ideal Motors launch Maximile | Sunday Observer

Mahindra and Ideal Motors launch Maximile

Mahindra and Mahindra Ltd., a part of the Mahindra Group and Lanka IOC, the leading automotive and industrial lubricant manufacturing company, relaunched Mahindra Genuine Oil – Maximile.

Mahindra will endorse the range of Lanka IOC engine and gear oils exclusive for Mahindra automotive products, under the brand, Maximile.

The launch was held in the presence of Deputy Chairman Ideal Group (Pvt) Ltd., Aravinda de Silva, Head Customer Care (International Operations-Automotive), K. Ravi, Mahindra and Mahindra Ltd. Country Head, Sagar Bhadkamkar, Director – Automotive, Ideal Motors Chaminda Wanigaratne and Lanka IOC Managing Director Shyam Bohra.

Mahindra and Mahindra Limited Vice President Sanjay Jadhav said, “We are pleased to join hands with Lanka IOC, the leading lubricants brand.

The specially formulated premium quality genuine engine oils are best suited for Mahindra vehicles for a long life and performance. We look forward to partner with Lanka IOC and benefit from their reputation, high quality products and wide-spread distribution network, along with our network with Ideal Motors across country.”

Ideal Group (Pvt) Ltd Deputy Chairman Aravinda de Silva said, “We are proud of our association with Mahindra over the past decade. We are No. 1 PikUp brand of Sri Lanka with over 50,000 Mahindra vehicles on the road. For a genuine performance, we need genuine care for Mahindra vehicles. Maximile by Lanka IOC is an offering for the purpose. It extends engine life, reduces rust and reduces cost of operation with a longer drain period.” 

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