The Sri Lanka Tourism Promotion Bureau took part in Poland’s most sought event in the tourism and travel trade to capitalise on the emerging market.
The International Travel Show TT Warsaw is a leading Polish travel fair, and one of the most important trade shows in the Central and Eastern Europe targeted at the tourism industry. Sri Lanka has been a regular participant at the event.
This year’s participation highlighted Sri Lanka’s potential to be a popular travel destination among the Central and Eastern Europe and enabling high-spending tourists to visit Sri Lanka.
TT Warsaw Tour and Travel Show which was held at the Palace of Culture and Science saw nearly 500 exhibitors from over 53 countries at the fair. A major attraction of the Sri Lanka stall was the tea boutique by Dilmah, creating a sensation among the visitors who were eager to have a sip of Ceylon tea.Key industry stakeholders including Aitken Spence Travels, Jetwing Travels, Tropical Asia Tours, Ayubowan Tours and Travels, Sunway Holidays, NKAR Travels and Tours, Clover Lanka Travel, Araliya Green Hills, Relax Lanka Tours and Luxe Asia.attended the fair along with the Tourism Promotion Bureau. The number of tourist arrivals from Poland has more than doubled since last year with arrivals hitting a new benchmark of 44.32 percent as of October.