Supirivicky toothpaste, one of the Sri Lanka’s homegrown products, won an award in the product category at the International Innovation Awards 2018 conducted by Enterprise Asia, a non-governmental organisation for entrepreneurs in Asia.
“This award is a testament of my family’s untiring efforts to preserve our age -old traditions and remedies in a modern form, one that would appeal to local and international customers, without losing it’s identity or intrinsic characteristics,” Siddhalepa Group, Managing Director Asoka Hettigoda said.
“The award is recognition for a local industry which has come a long way to cater to modern consumer demands. We have been innovative in our offering, and the brand Siddhalepa has become a household name in today’s context,” he said.
“Companies that encourage a culture of innovation within their business are reaping the rewards of more rapid growth, better employee engagement and resilience against economic trends. There is little doubt that innovation is today, the key game changer for many businesses and this will continue to be so,” President Enterprise Asia, Dr. Fong Chan Onn said.
International Innovation Awards (IIA) aims to recognise and honour best innovative practices in the categories of product, service and solution and organisation culture to encourage organisations to continue investing in innovations.
The judging parameters for the awards include innovation distinction, practicality and performance, commercial viability, social and economic impact, replicability and institutional support.
Judges for the IIA comprised a panel of innovation experts and thought leaders while scoring was done using the proprietary 8D benchmark. The awards is part of the third dimension of Enterprise Asia’s purpose and this year the committee received over 160 international nominations across 24 industries.
Supirivicky was introduced to the local market in 1988 and was the first ‘non-white toothpaste’ based on traditional ayurvedic herbs for total oral care, to be introduced in Asia, a spokesman for the company said. - SJ