Reckitt Benckiser launches Suwa Jana Meheyuma | Sunday Observer

Reckitt Benckiser launches Suwa Jana Meheyuma

At the launch of the program Pic: Chaminda Niroshana
At the launch of the program Pic: Chaminda Niroshana

Hygiene brand and household name, Harpic, introduced its plans for 2019 under the ‘Harpic Suwa Jana Meheyuma: Mission Well-being’ initiative, aimed at driving a new nationwide social movement to improve sanitation and public well-being, at a media briefing in Colombo recently.

By arming the public across Sri Lanka with knowledge, awareness and improved sanitation facilities, Harpic aims to create a positive change throughout the country with the objective of building a healthier and happier nation. This program will be conducted in partnership with the Ministry of Education.

“As a brand, Harpic has been dedicated to improving the hygiene and sanitary standards of our nation through ‘Harpic Suwa Jana Meheyuma: Mission Well-being’. We have been conducting a wide range of activities from building and renovating sanitation facilities, to providing mobile sanitation facilities and door-to-door educational campaigns throughout the past five years to achieve this objective,” Commercial Director of Reckitt Benckiser, Sinclair Cruse said.

“While Sri Lanka ranks above its South Asian neighbours when it comes to sound hygiene and sanitation practices, we as a nation still have a long way to go and a lot more to do. Taking to heart our responsibility as a corporate citizen of this country, Reckitt Benckiser will do its best to help the government achieve their goals in this regard. That is why we are happy to take our initiative a step further by upping our game this year with an even more effective mission,” he said.

Harpic aims to reach out to over 1.5 million Sri Lankans this year through their various CSR initiatives under ‘Harpic Suwa Jana Meheyuma: Mission Well-being’. These will be executed under four main categories of building toilet facilities for schools and household, building, renovating and supporting the maintenance of public sanitation facilities at important locations and providing mobile toilet facilities at over 10 major religious and cultural events throughout the year.

Emphasising more on the communication aspect of the initiatives this year, Harpic will endeavour to convert its efforts into a social movement striving for a healthier nation through proper sanitation. The extensive communication drive will build awareness and educate society on the importance of proper hygiene.

“This year marks a milestone for Harpic as we take ‘Harpic Suwa Jana Meheyuma: Mission Well-being’ to new levels. ‘Harpic Suwa Jana Meheyuma’ is continuing its’ mission this year with renewed vigour. We believe as a brand, this provides us with a meaningful way to connect with our customers,” Harpic Senior Brand Manager, Chathurika Fonseka said,

Popular actor and brand ambassador, Harpic, Saranga Dissasekara said, “It is a responsibility vested in us to follow and advocate proper toilet etiquette to make this mission a success.’’

Additional Provincial Director of Education for Western Province, Wimal Gunaratne said, “Ensuring adequate sanitation facilities for schools across Sri Lanka is a challenging task and we still have schools without sufficient access to these facilities. We are grateful to Harpic for their efforts to uplift the water, sanitation and hygiene standards in our country.” 

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