Inspiring women to play with their personal style and adopt the latest looks from the catwalk to their everyday, Unilever Sri Lanka launched TRESemmé – the global hair care brand to Sri Lanka when it partnered Day 3 of the Colombo Fashion Week recently at the Shangri-La Hotel in Colombo.
TRESemmé comes with the highest possible fashion pedigree being an official partner of New York Fashion Week for the past 10 years, with 75 shows in New York, plus 28 shows across five seasons at other global fashion weeks. Considered as an integral part of what makes these Fashion Weeks tick.
TRESemmé was created in 1948 by the fabulous force of nature that was Edna Emme; Whose vision to bring salon quality professional products to help empower women has seen the brand grow into a global premium hair care superpower. This is a brand for all those women who have the courage to be utterly themselves, for women who are unapologetic, confident, those whose aesthetic and style is truly integrated as part of who they are,” said Marketing Director-Personal Care Unilever Sri Lanka Nilushi Jayathilake.
“Unilever Sri Lanka is proud and thrilled to bring TRESemmé’s global fashion pedigree to Sri Lanka. TRESemmé styled this year’s fashion models who walked the ramp at the Colombo Fashion Week and now we can’t wait to share it with the Sri Lankan women,” she said.
According to Founder/ Managing Director CFW Ajai Vir Singh, TRESemmé provided the hair looks this season as the Official Hair Care Partner for Colombo Fashion Week because it understands the needs of the fashion industry and individual personalities. “We were very excited to be partnering with TRESemmé, the premium hair care brand by Unilever,” he said.
Guests were also privy to multiple hair flair stations with renowned hairstylists styling models and treating hair in different ways to achieve that super smooth, super sleek, TRESemmé look.