Velona Cuddles, a brand in the hygiene and clothing segment was presented a Silver award for “Innovative Brand of the Year” at the SLIM Brand Excellence Awards 2020 recently.
Chairman of Threadworks (Pvt.) Ltd., Dr. Gehan De Soysa said, «We are honored to be recognized at the SLIM Brand Excellence Awards especially in a year that required companies and brands to demonstrate strong resilience in order to thrive. This award reflects our focus on continuous innovation amidst adversity and it is a validation of the commitment and tireless effort that the entire Velona Cuddles team puts into placing the valued consumers at the heart of everything we do.»
The innovative and pioneering solutions have orchestrated remarkable wins for Velona and this award reflects its resilience in the face of the Covid-19 pandemic and its repercussions. Velona Cuddles showcased an innovative line of products with the launch of its eco-friendly biodegradable bamboo diapers and 100% biodegradable bamboo water wipes last year, he said.
In an industry first initiative, Velona Cuddles became the first FMCG brand to launch a subscription-based app to deliver its products having identified the need to provide convenience in purchasing regularly used products such as diapers.
The launch of this app in March 2020, at an extremely crucial time during the early days of the pandemic and a lockdown in place, ensured that customers received their orders, safely delivered to their doorsteps, de Soysa said.