SLCB has conducted a series of MICE tourism training sessions for regional hoteliers including Kandy and South regions and the latest was conducted in the Cultural Triangle area recently. The aim of these training sessions was to reestablish and enhance the awareness of the importance of Sri Lanka’s MICE industry.
General Manager, SLCB, Krishantha Fernando outlined in a nutshell how to make optimal use of environmental resources in the cultural triangle to constitute a key element in tourism development focusing at biggest markets of India, China and Europe.
Prominent personalities from the hospitality and event Industry made presentations. Trevin Gomez focused on Business events and Incentive Travel from a hoteliers perspective, Mrs. Paddy Paul on Reshaping of MICE Tourism – Technology and HR and Gihan De Silva on Experiential Marketing.
A panel discussion on current status of Business Events, Incentive Travel and new trends was also conducted. The resource persons were Trevine Gomez, Asela Wavita, Kasun Wijerathne and Krishantha Fernando. It was moderated by SLAPCEO President Imran Hassan.
Participants from leading hotels in the cultural triangle joined the training and carried out group work and presentations. SLCB will continue to conduct these training programs in all regions for all hoteliers to be fully geared to serve MICE travellers in the upcoming seasons.
