A digital marketing campaign powered by generative artificial intelligence (AI) to promote the Vibe Youth Account of the Commercial Bank of Ceylon won the ‘Youth Campaign of the Year’ award at the 2023 New Generation Awards of Women in Management (WIM) and the National Youth Services Council.
The stimulating ‘Tomorrow is Yours’ campaign by Vibe sought to reignite the passion young people had for their lives and the future, by using AI to show them that the possibilities are endless. With the help of AI, the campaign enabled them to not only develop a visual of themselves living their dream, but also provided them guidance on what they could do to achieve those dreams.
Hosted on a microsite yourvibe.lk and promoted on Meta, Instagram, LinkedIn, Google Ads, the websites of several media organisations, and a group of popular social media influencers, the ‘Tomorrow is Yours’ campaign helped create over 5,000 dream futures, engaged with 88% of the participating youth audience over four times over three months, generated 6,000 leads, and resulted in a significant growth in the number of Vibe Youth Accounts during the campaign period, the Bank said. The campaign also achieved impressive results on Meta.
A Vibe Youth Account provides employed youth personal loans, leasing and home loans at preferential interest rates.
Vibe Account holders are also entitled to educational loans and this facility is available to employed or self-employed professionals and non-employed youth. Laptop and computer loans too can be applied for under the Personal Loans category.
Vibe account holders are provided with e-passbook and e-statement facilities free along with online banking free of joining fee and the annual fee for the first year. A Debit Card is also available to these account holders with special Debit Card offers tailor-made for the segment.
A reward of 10,000 Commercial Bank Max Loyalty Rewards Points awaits any Vibe Savings Account holder who is placed first at a national level sports event or represents a national sports team at an international tournament recognised by the Ministry of Sports or the International Olympic Committee.
These points can be redeemed when making online purchases including air tickets, hotel packages, car rentals and a wide range of electronic, electrical, lifestyle, household and gift items.
The New Generation Awards event was organised by WIM’s New Generation Chapter in partnership with the National Youth Service Council of Sri Lanka, and was held for the fourth consecutive year.
