Emirates has launched a new strategy, ‘One Device’ leveraging Apple products, whereby all 20,000 Emirates Cabin Crew receive iPhone 13 or iPad Air configured with custom Emirates apps to improve and streamline passenger service onboard, and enhancing the overall crew experience.
Emirates has already ploughed in over AED 32 million into the initiative and began giving out Apple devices one year ago. Today, over 7,000 Emirates crew members use iPhone across 450 daily flights in the global network. In the coming months, an additional 5,000 cabin crew will receive iPhone and iPad featuring new apps and features that build on the successful deployment.
Emirates in-house Service Delivery and IT teams conducted an extensive user research campaign with cabin crew before designing and building a range of native, custom-built apps to revamp the user experience for cabin crew and to ensure passengers receive the world class service experience expected from Emirates.
Custom-built applications include an app to improve the inflight meal order-taking process in Business Class, permitting cabin crew to see each passenger’s profile and Skywards status.
Another app ensures cabin crew can access up-to-the-minute roster and flight information, view seat changes and upgrades, and an overview of which cabin crew are onboard.
