Sri Lanka Tourism Promotion Bureau teamed up with Qatar Airways – PR office for UK and Europe to invite representatives of Britain’s mainstream newspapers.
This is the first time Sri Lanka Tourism collaborated with Qatar Airlines (UK and Europe) to welcome UK’s daily and weekly news publications under SLTPB’s Visiting Journalists Program.
The journalists were taken on a tour covering Colombo, Habarana, Sigiriya, Kandy, Nuwara Eliya, Ella, Weligama, Mirissa and Balapitiya to promote Sri Lankan Heritage, Culture, Wildlife, Scenic Beauty of nature, Beaches, Unique Hotels and Resorts and the tourism industry in overall. With the visit of these top tier journalists from the UK representing mainstream weekly and weekend news publications, Sri Lanka Tourism expects to create a positive buzz within potential British travel seeking audiences about destination Sri Lanka as The Island to visit in 2023/2024 winter.
Another key focus of this media fam trip was to provide a situational update about the island and increase overall awareness about the tourism products available in Sri Lanka.
SLTPB will continue to promote Sri Lanka aggressively in the UK market.
