TVS Motor Company – a leading global automaker that operates in the two and three-wheeler segments – recorded its entry into Europe by signing an agreement for import and distribution with Emil Frey, a 100-year-old enterprise and a leading name in automotive distribution.
This partnership signifies a significant step towards global expansion for TVS Motor Company, leveraging Emil Frey’s distribution network and market insights in Europe. TVS Motor Company will offer European customers a diverse range of high-performance and technologically advanced two-wheelers.
Managing Director, TVS Motor Company, Sudarshan Venu said, “This strategic alliance with Emil Frey is a crucial step in our global expansion strategy. Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers. In having a partner such as Emil Frey, there is a coming together of two century old, pedigreed organisations, both driven by shared values of responsible and sustainable mobility and customer service.”
Director, Emil Frey Group, Lorenz Frey-Hilti said, “We take great pride in forging a robust and loyal partnership between our two esteemed traditional companies in the mobility sector.”
