Daraz, an e-commerce platform, concluded its 11.11 sale, serving over 4.7 million consumers across Sri Lanka.
The goal of Daraz is to make e-commerce accessible for everyone by offering the best prices and variety to local communities. This year, staples such as salt and milk powder were among the top-selling products and shoppers enjoyed savings on their purchases reaffirming Daraz’s commitment to helping local communities improve quality of life, a company spokesman said. Daraz is committed to helping sellers scale their online businesses and facilitated sales for 30,000 brands and sellers during this year’s 11.11 sale. From offering onboarding workshops to rolling out new co-funded programs that aim at lowering sellers’ cost of doing business, Daraz saw a 140% increase in sellers who made over Rs. 5,000 in sales within the first 24 hours.
Daraz also extended opportunities for content creators to develop their careers and generate income, with the creators seeing more than 400% growth in earnings during the 11.11 sale this year.
Another priority this year was to extend accessibility to underserved regions. Daraz expanded its delivery network to cover more than cities in Sri Lanka, and as a result, achieved over 500% growth in shoppers outside major urban cities this year. Together with the support of Daraz logistics partners that employed over 700 riders, Daraz expanded its delivery coverage to connect more buyers and sellers across the nation, delivering as far as 386 kilometres for its furthest package delivery from Colombo to Visvamadukulam. Daraz CEO, Bjarke Mikkelsen said, “In a time of economic uncertainty and rising inflation, our mission to uplift communities through the power of commerce has never been more relevant.
“This year, we doubled down on helping sellers maximise their sales while making online shopping more accessible, affordable, and rewarding for shoppers.”
