Alliance Finance Company (AFC), achieved a milestone by securing the title ‘Green Brand of the Year’ at the esteemed SLIM Brand Excellence Awards 2023. This valued accolade stands as a resounding tribute to AFC’s steadfast dedication to driving environmentally and socially sustainable development initiatives throughout Sri Lanka.
The SLIM Brand Excellence Awards, recognized as a pinnacle of excellence in the realm of branding and corporate initiatives, has bestowed this esteemed honour upon AFC for its unwavering commitment to its triple bottom line business philosophy, significantly emphasizing its environmental, social, and financial impact. AFC’s win is a testament to its steadfastpledge to wards revolutionising the finance industry by placing sustainability at the forefront of its operations.
Expressing his enthusiasm for the achievement, Romani de Silva, Deputy Chairman / Managing Director of Alliance Finance said, “It’s a tremendous honour for AFC to be acknowledged as the ‘Green Brand of the Year’ by SLIM Brand Excellence Awards. This recognition further underscores our firm resolve and dedication towards integrating sustainability into every facet of our organisational ethos.”
The award not only reaffirms AFC’s persistent pursuit of environmentally conscious practices but also underscores its untiring commitment to social responsibility initiatives. AFC has been spearheading sustainability efforts by promoting green finance with examples such as allocating 50 trees for every fossil fuel vehicle leased through the company, advocating for eco-friendly projects like the AFC ‘Hapannu’ Forest which is a forest created by children and dedicated to the future children of Sri Lanka, through its Children’s Saving Account, where one tree is planted for every account opened, and actively contributing to the welfare of communities through various CSR activities across the country. The company’s 87 strong branch network actively participates in environmental and social sustainability projects throughout the year, living its commitment towards a greener future.
