Dialog Axiata signed a partnership with Sri Lanka Cricket as the official sponsor of the Sri Lanka team on Thursday.
“It is with great pride that we extend our decade long partnership with Sri Lanka Cricket as the official team sponsor. As the trusted digital companion of more than 17 million Sri Lankans, homes and enterprises, who have propelled Dialog to the pinnacle as the Most Valuable Brand in Sri Lanka, it is a singular privilege to stand alongside our customers and fellow Sri Lankans united in our shared fervour for cricket and unwavering pursuit of excellence on the global arena,” said Supun Weerasinghe the Group Chief Executive of Dialog Axiata.
Sri Lanka Cricket chief executive officer Ashley de Silva said the re-entry of Dialog into the scene was a boost for the national team.
“Dialog Axiata’s role as the National team sponsor bodes positively for the sport and the Sri Lankan cricket brand. The symbiotic partnership between Dialog and SLC signifies a strong and harmonious synergy, united in their dedication to forward-thinking strategies aimed at enriching the experience and value for our audiences”, said De Silva.
