The Sri Lanka Export Development Board (EDB), in association with the Import Promotion Desk (IPD), Germany, initiated a series of capacity building programs for export-oriented women-led business in Sri Lanka. This initiation aims to foster a new set of women exporters to the economy.
The training program was held at the EDB premises, which focused on sharing knowledge on market intelligence, EU market trends, effective sales techniques and company essentials with the presence of 19 selected export-ready women-led businesses.
The workshop was conducted by a team of EDB officials trained by the IPD.
EDB plans to continue a hand holding capacity building program for women-led businesses selected for the project enabing them to enter to the EU market. Chairman and Chief Executive Officer, EDB, Dr. Kingsley Bernard, Expert Sourcing and Markets Natural Ingredients, IPD, Ms. Angie Martinez, External Consultant, Natural Ingredients, IPD, Ms. Rosa Nelly Castro and Local Sales Coach, IPD, Amithe Gamage were present.
