Waves, the pioneering Sri Lankan brand of footwear reaffirmed its positioning as a celebration of youthful exuberance at the Waves concept store in the Havelock City Mall complex by hosting a dance collaboration event featuring over 50 social media influencers. The event is a celebration of the fashion trend that has gained traction in Sri Lanka which is now being referred to as “Show your two colours” by Waves.
Yohani dancing off with an influencer
The “Two Colours” trend kickstarted by South Asian pop music sensation Yohani is an exploration of individuality and identity through personalised elements of fashion which includes flip-flops. In recent months, Yohani was seen sporting two-coloured hair and wearing two-coloured Waves flip-flops on multiple occasions leading to buzz on social media about her unique fashion statement. Noticing the growing popularity of the trend, the Waves team has titled the trend “Two Colours” and is promoting Yohani’s lead with two-coloured flip-flops, enabling its youth market segment to express individuality and identity through high-quality, fashionable flip-flops.
Organic traction
The first phase of the trend saw organic traction of youth wearing two-coloured flip-flops personalised by Waves. Since then, several high-profile influencers have also joined the campaign. Waves allow customers to customise their flip-flops by choosing colours, accessories and other personalisation options for their flip-flops. This ability to personalise has been instrumental in the widespread popularity of the “Two Colours” trend and is evident in the growing adoption of two-coloured flip-flop purchases.
“Fashion has continued to be a focus for Yohani throughout her career and the collaboration with Waves is a natural fit for her as a trendsetter. Making an appearance today has been interesting for Yohani and her team following the release of her hotly anticipated debut album – Kella. Yohani had the chance to meet her fans and collaborate with several of her favourite influencers while sharing her music with them. We want to thank Waves and the Waves team for hosting this dance challenge and look forward to working with them in the future,” Executive Producer and Business Manager for Yohani, Dilanjan Seneviratne said.
Yohani with her personalised Waves flip-flops
Coinciding with the dawn of the New Year, Waves challenged 50 influencers to dance to Yohani’s newest hit single Kella at the Waves concept store and pick up a new pair of Waves for the New Year. Adding colour to the challenge, Yohani surprised her fans at the Waves concept store as part of her special appearance and took time to interact with her fans.
Popular influencers
Several popular influencers were part of the dance challenge which was carried out amid a large gathering of onlookers at the mall. Several lucky fans in attendance also had the opportunity to collaborate with Yohani and their favourite social media influencers to learn and perform the dance routine.
“Waves has always been a brand that stays ahead of the curve and appeals to the youth and trendsetters in Sri Lanka. The “two-colour” trend that Yohani kickstarted aligns well with our brand position and we are excited to be involved in delivering the trend to a wider audience. Our flip-flops can be personalised to express enable fashion-conscious young customers to express themselves through their flip-flops in a way that resonates with their personality. We are looking forward to seeing the future success of this trend and continuing to celebrate fashion and self-expression,” said Brand Manager for Waves Oshini Jayasuriya.
