Hemas Consumer Brands clinched five awards at the SLIM Brand Excellence Awards 2023 recently.
It won awards for three of its key brands – Baby Cheramy, Fems and Vivya, in the categories of ‘Overall Product Brand of the Year’, ‘Best New Entrant Brand’ and ‘CSR Brand of the Year’. Baby Cheramy, the No. 1 Baby Care brand by Hemas Consumer Brands, won ‘Product Brand of the Year’(Bronze)to reiterate its position as the most trusted brand dedicated to creating a safer world for babies.
The brand’s purpose of ‘creating a safer world for children’ has led to establishing an innovative eight-step safety process at its Baby Cheramy Safety Institute, a first of its kind initiative in Sri Lanka.Baby Cheramy also engages expectant parents, advocating inclusive parenting for the holistic development of children; creates and disseminates informative parental guide booklets, and regularly engages in expert-led educational Q&A sessions through digital media platforms.
Hemas Consumer Brand’s innovative face care expert, Vivya, won the ‘Best New Entrant Brand’ (Silver).
The Fems brand won many key accolades at the SLIM Brand Excellence awards, including the coveted Gold award for ‘CSR Brand of the Year’ and a Bronze as ‘Best New Entrant’ for Fems AYA. In a stellar achievement, Fems was crowned with the prestigious ‘Product Brand of the Year’ (Silver) on the occasion, which reflects the high regard and level of acceptance in which the brand is held in the market, having steadily earned respect for its dedication to quality and consistency in being the leading brand to tackle the challenge of period poverty (with almost 70% women not using sanitary napkins regularly in Sri Lanka).
Fems launched ‘Fems AYA’, a high-quality, low-cost sanitary napkin to make female hygiene products affordable and accessible. The brand’s commitment to have a socio-economic impact by shattering societal taboos and fostering dialogue about menstruation has been ably supported by a consumer-centric, data-driven and research-led approach, along with the highest standards of product quality, thus winning it prominence in the industry.
