Friday, April 11, 2025

Good Life X unveils rebranding strategy

Celebrates sixth anniversary:

by malinga
May 19, 2024 1:05 am 0 comment 1.6K views

The Good Life X team. (From left) Program Associate Viranja Jayawardena, Program Director Christina Gunasinghe, Communications Jedi - Samith Boralessa, Admin and Finance - Kamil Jayah, Program Manager Emma de Silva, Program Associate Hasna Farouk, Content Stormtrooper - Hari Jashwanth, Program Manager Thushan Wickremasinghe, Chief Operating Officer Vihangun Ariyaratne and Founder and CEO Randhula de Silva.

Good Life X (Pvt) Ltd recorded its rebranding initiative, coinciding with the celebration of its sixth anniversary at the Barefoot Garden Cafe in Colombo.

This strategic move not only signified a visual update but also marked a shift towards catalysing a regenerative future for Sri Lanka and beyond with diverse ventures kicking off under its purview. Over 100 GLX alumni, experts, scientists, academics, entrepreneurs, investors, and corporate leaders were present.

The journey towards this transformative rebranding has been marked by strategic planning and a relentless pursuit of addressing rooted needs, focused on a people and planet-centric future. Good Life X has consistently proposed innovative solutions and influenced various sectors, including development, startup, and private, by building and sharing disruptive and regenerative models and has worked one-on-one with 110 alumni members and businesses across Sri Lanka in the past six years. Since its launch, Good Life X has been a beacon of innovation and advocacy, pioneering conscious approaches to business transformation. The rebranding decision stems from a deep-rooted commitment to align the brand with its core values of regeneration, rebalancing broken systems and cultivating positive change for people and the planet.

Founder and CEO, Good Life X – Randhula de Silva said, “As we step forward we are committing to connecting business and technology, creativity and community to design and activate rebalanced systems where nature and consciousness are at the core of every thought and action.” Director and Alchemist, Good Life X, Arj Wignaraja said, “We’ve encouraged a shift in mindset, inspiring action towards solving relevant problems in Sri Lanka and South Asia. Good Life X’s rebranding signifies not just a milestone but a reaffirmation of its mission to be a catalyst for positive change. We welcome as many people and organisations to partner with us to be catalysts for positive change.”

The new brand identity reflects Good Life X’s commitment to catalysing positive change. It embodies the company’s ethos of lateral thinking, creativity, and action-oriented approaches, creating ripple effects. By engaging with communities and sparking imagination, Good Life X aims to inspire a nationwide movement towards regenerative growth and a good life for all.

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