Industry professional Dr. Asanga Ranasinghe has been appointed as the Director, PIM. The duty assumption ceremony was held at the PIM premises in Colombo 8 recently.
Dr. Ranasinghe has industry and academic experience for over 30 years with proven leadership success in Sri Lanka and internationally with a high level of managerial competence across the value chain in the fields of Corporate Strategy, Marketing, Sales and Customer Development, Supply Chain, Manufacturing and Research and Development.
His work experience spans across diverse industries such as FMCG, LPG, Petroleum/ Lubricants, Automobile, Agriculture and Modern Retail. He also possesses close to a decade long postgraduate teaching experience and contributes to continuous professional development of self and others in the fraternity in management, marketing and strategy.
A degree in Chemistry was followed by academic and professional and postgraduate qualifications in marketing and management. His doctorate is on Shopper Marketing, which is a fast-emerging field in business.
His articles have been published in local and international journals and he has contributed as a regular writer to business magazines. He is currently a senior lecturer at PIM of the University of Sri Jayewardenepura. Dr. Ranasinghe is also the Chairman of Sri Lanka Standards Institution.
