Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), has once again triumphed as the nation’s most cherished product brand, as announced by LMD’s Brands Annual Ranking 2024.
Garnering the No. 1 position in the ‘Most Loved Product Brands’ category, Munchee reaffirms its status as a symbol of Sri Lankan pride and excellence.
Since its launch, Munchee has remained dedicated to delighting consumers with a delightful array of confectionary products that seamlessly blend global flavours with the rich essence of S ri Lankan culture.
This recognition by LMD underscores the enduring love and trust that the brand has earned from consumers across the nation. Munchee also exports to 69 countries, showcasing its robust global reach and commitment to quality.
Munchee’s global presence extends beyond exports, with established manufacturing footprints in key locations such as Ghana and Bangladesh, enhancing efficiency and accessibility for its diverse consumer base.
Rasith Wickramasinghe Group Director of Ceylon Biscuits Limited, said, “We are immensely proud of Munchee’s remarkable achievement in being recognized as the No. 1 ‘Most Loved Product Brand’ in Sri Lanka by LMD.
This accolade is a testament to our unwavering commitment to excellence and our deep-rooted connection with our loyal consumers.”
Nalin Karunaratne, CEO of Munchee said, “This recognition is a testament to the collective efforts of the entire Munchee family, whose dedication and passion have propelled us to this esteemed position.”