Hemas Consumer Brands promotes sustainability and environmental responsibility throughout Sri Lanka.
The company is advancing towards a more eco-friendly and sustainable future. Through a series of innovative endeavours and strategic partnerships At the core of these efforts lies the company’s Group Environmental Agenda 2030, focusing on responsible consumption practices, safeguarding the ecosystem and protecting natural resources.
The company joined the Wildlife and Nature Protection Society (WNPS) to spearhead mangrove regeneration efforts in Anawilundawa. This contribution was recently acknowledged with Sri Lanka receiving the UN Decade of Restoration Flagship Award for 2024.
One of the key initiatives is protecting natural resources, starting with the plan to reforest and sustain over 1,000 acres of land by 2030.
In collaboration with Rainforest Protectors, Hemas Consumer Brands has embarked on a mission to restore 15 acres of forest land in Balangoda. This initiative is a proactive step towards combating deforestation and promoting sustainable land management practices, recognising the critical importance of preserving natural habitats and biodiversity.
Hemas Consumer Brands has also undertaken several other measures to promote sustainability and environmental stewardship by focusing on responsible consumption practices.
The company has set a target to reduce plastic use in packaging by 30% and achieve 100% recycling of plastic waste generated through manufacturing by 2030.
Hemas Consumer Brands has partnered with Eco Spindles, to set up a state-of-the-art Material Recovery Facility (MRF) to facilitate this goal.
This facility plays a crucial role in collecting, processing, and recycling plastic materials, contributing significantly to sustainable waste management practices. Through a strategic partnership with John Keells Holdings’ plasticycle project, Hemas Consumer Brands has set up 30 collection points in and around Colombo, promoting plastic recycling and embracing a circular economy model. The company has collaborated with Cleantech on collecting plastic waste from events and designated collection points nationwide.
Another initiative led by Hemas Consumer Brands is the partnership with Clean Ocean Force to clean up Negombo lagoon.
Hemas Consumer Brands is dedicated to reducing plastic use and promoting sustainability across its operations, while its brands actively make choices to minimise plastic in their products.
Recently the Kumarika brand reduced 20% plastic in its packaging material setting the bar for other brands to follow.
