Emirates airline and the International Cricket Council (ICC) announced a multi-year extension to their global partnership and the long-standing partnership is set to become one of the most established in world sport and extends to the ICC men’s and women’s events until 2031, including the Cricket World Cup, T20 World Cup and Champions Trophy.
The announcement of Emirates as a Premier Partner comes ahead of the ICC Men’s T20 World Cup 2024 which will be hosted in the West Indies and the United States this month.
Commenting on the partnership renewal, Adnan Kazim, Deputy President, and Chief Commercial Officer at Emirates said: “Emirates’ association with cricket has helped us reach new fans around the world and support the growth of the game. Our partnership with the ICC is one of the most established in our global sports sponsorships portfolio and we are pleased to reaffirm our commitment to the sport and to enthusiasts worldwide by extending our association for another eight years”.
ICC Chief Executive, Geoff Allardice said: “We are delighted to renew our partnership with Emirates, as we continue our efforts to develop and grow the game around the world. Emirates has long been a valued partner in our journey and as a leading global brand, we continue together to connect people from all corners of the world through cricket. This long-term renewal signifies new opportunities in our partnership starting with the ICC Men’s T20 World Cup in the West Indies and the United States.”
