Sri Lanka is yet to rightly tap the rich ayurveda wellness global market which is growing rapidly, said Browns Hotels & Resorts, CEO, Eksath Wijeratne.
He was speaking at the opening of the Luxury ayurveda wellness resort, Ayugiri Ayurveda Wellness Resort in Sigiriya last week.
“Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being,” Wijeratne said.
He said that the annual value of this industry is around USD 812 billion and is growing at 12 to 14% each year.
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya and are marketing the property at around USD 450 per day wrapped with a wellness package heralding a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka.
“Sri Lanka attracted around USD 2 billion in revenue from tourism receipts last year and this year the target is to touch the USD 4 billion mark. We hope that through Ayugiri Ayurveda Wellness Resort we too can contribute towards achieving this target,” Wijeratne said.
Nestled amid 54 acres of land, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
Japanese Ambassador Kotaro Katsuki was the chief guest. High officials of the French Embassy were also present.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a milestone for Browns Hotels & Resorts as well.
“By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka,” Wijeratne said.
Browns Hotels & Resorts, the leisure arm of Browns Investments, the investment arm of the LOLC Group, presents a large portfolio of properties in many parts of Sri Lanka and the Maldives.
