Softlogic Life, brought a new meaning to the Vesak celebrations this year with a cutting-edge augmented reality (AR) experience.
Enhancing the traditional festivities with a blend of technology and spirituality, this effort was Sri Lanka’s first geo-located AR experience, a company spokesman said.
Placed at the Softlogic Life roundabout in front of the Presidential Secretariat, the AR experience was made accessible through a QR code from May 23-29.
When the QR code was scanned and smartphones were directed towards the Softlogic Life roundabout, the depiction of Buddha’s birth came to life on the screens, showcasing the significance of this event using AR and crafting 3D images that evoke natural beauty through midjourney.
As part of the experience, the Sal tree appeared alongside the cone within the roundabout along with the rest of the characters; Prince Siddhartha and Queen Mahamaya. When the smartphone is directed towards the sky, the Gods were seen to be showering flowers from above. Several other elements including the movements of characters have been added to make the experience livelier and mesmerising. Along with this, a narration explained the significance of the Buddha’s birth, during which he proclaimed his promise of Buddhism to the world. All of this together gave an immersive experience to all sightseers and due to higher demand, the same experience was installed at the Gangarama Temple in Colombo.
Head of Marketing, Softlogic Life, Chamindri Pilimatalauwe said, “As a brand we decided to connect with this concept of a promise because this is what Softlogic Life is all about, inspiring Sri Lankan’s to fearlessly pursue what they love “The Honda Leda” with the ultimate promise that we will be there to take care of them as the best health insurer. So, what’s better than a promise that is over 2,500 years old and is timeless that it still lights up the lives of every Buddhist.
Softlogic Life’s Managing Director Iftikar Ahamed said, “This cultural connection to promises and the use of technology in this experience deeply resonates with the DNA of our company.”
