Stationery brand, Homerun, conducted its second ‘Homerun Mav Diriya’ event, a women’s empowerment entrepreneurship program that seeks to be the voice of voiceless mothers who aspire to improve their economic independence, contribute to social development and uplift their families’ living conditions, at the Elpitiya Ananda Central College.
The initiative supports mothers through home-based entrepreneurship to create a positive impact on their lives and the well-being of their families and communities.
The second Homerun Mav Diriya event coincided with the International Women’s Day event organised by the Divisional Secretariat of Elpitiya. Homerun revealed the selection of 10 mothers to receive seed capital of up to Rs. 100,000 to support their self-employment ventures, such as apparel manufacturing, poultry farming and mushroom cultivation.
In the first edition of the program, 50 women were provided comprehensive training on critical aspects including financial planning, business basics, self-development and product promotions. The second edition of the Homerun Mav Diriya program takes the company one step closer to its mission to support 2,500 mothers by 2030 while facilitating their financial independence in home-based businesses.
Mothers interested in submitting business proposals can find details printed on the back of Homerun product packaging. The program was inaugurated with the signing of a Memorandum of Understanding between Homerun and the Ministry of Women and Child Affairs to collaborate on selecting, training and supporting women entrepreneurs from across the country.
