La.Perfumerie.lk, recently celebrated its third anniversary, commemorating this milestone with the launch of three new fragrances in their signature ACE perfume range.
From left: Founder and Director of Sales and Marketing, Shifan Najumudeen; Director of Production, Arshadh Anver and Director of Finance and Human Resources, Rakeeb Rafee
his event marked a significant journey of innovation, dedication, and a commitment to making luxury scents accessible to all.
Founded in October 2019, La.Perfumerie.lk started as a humble endeavour in the residences of its founders. By 2021, the brand had established its first flagship store in Dehiwala, driven by a vision to transform the local perfume market. Over three years, La.Perfumerie.lk has expanded its footprint with four physical stores located in Dehiwala, Chatham Street, Kandy, and Awissawella.
La.Perfumerie.lk is the brainchild of a few friends, each bringing unique expertise to the table. Founder and Director of Sales and Marketing, Shifan Najumudeen; Director of Finance and Human Resources, Rakeeb Rafee and Director of Production, Arshadh Anver. They have collectively driven the brand’s success by overlooking different areas of the business.
Together, they embarked on a journey of education and exploration, immersing themse
23lves in the art of perfumery. Their dedication to creating Sri Lankan, handcrafted luxury fragrances has borne fruit, with products that resonate deeply with consumers.
La.Perfumerie.lk is dedicated to celebrating individuality through scent, empowering customers to express their authentic selves. The brand’s perfumes are meticulously crafted to suit the tropical climate of Sri Lanka, ensuring longevity with scents lasting over 10 hours. Each product is manufactured and made entirely in Sri Lanka, a testament to the brand’s commitment to local production and quality.
“Our vision from day one has been to offer exquisite fragrances that last long and are budget-friendly,” stated Shifan. “Our fragrances are organic, free of chemicals and alcohol, ensuring no irritation to the skin. These natural oil-based products are ideal for the local humid weather.”
Head of Growth and Marketing, Yaasir Faizee emphasised the importance of purchasing and producing locally stating, “Billions of rupees are spent on importing various international perfume products. We want to bridge a gap in the local perfume market and encourage people to shop locally. Our high-end position reflects our quality and product development. Our customers can have not only one fragrance but several interchangeable ones for a fraction of the price and almost the same fragrance as a popular brand label.”
