Sunday, April 20, 2025

Singer unveils new smartphone brand for ultimate self-expression

by malinga
July 14, 2024 1:05 am 0 comment 697 views

(From left to right) Shabeen Hussain, nubia Brand Manager - Singer (Sri Lanka) PLC; Zhuang Yongke, Director - Terminal Business ZTE Lanka Corporation; Jagath Perera, Director - Operations - Singer (Sri Lanka) PLC; Janmesh Antony, Marketing Director - Singer (Sri Lanka) PLC; Yan Chang Zhi, Regional Sales Director - ZTE Corporation (Global Team); Mahesh Wijewardene, Chief Executive Officer - Singer Group of Companies; Tang Yan Di, Commercial Counsellor - China Embassy; Mohan Pandithage, Chairman Singer Group of Companies; Zhang Yan Meng, Vice President - Terminal Business (Global Team) - ZTE Corporation; Yang Min, Chief Executive Officer - ZTE Lanka Corporation; Vajira Tennakon, Sales Director - Singer (Sri Lanka) PLC; and Thulitha Mendis, Commercial Director - Singer (Sri Lanka) PLC.

Singer Sri Lanka unveiled four new smartphones at a Nubia brand launch, the newest addition to its illustrious portfolio of international brands.

The event marked the introduction of a new wave of innovation and power to the Sri Lankan market, catering to a discerning audience seeking a premium mobile experience and the opportunity for authentic self-expression.

The launch showcased the newest offerings from nubia, a leading global smartphone brand renowned for its superlative technology, and included thenubia Neo 2 5G, Nubia Focus Pro 5G, nubia V60 and nubia V60 Design models.

Mahesh Wijewardene, Chief Executive Officer, Singer Group of Companiessaid, “We are excited to introduce nubia’s innovative smartphones to the Sri Lankan market. Our collaboration with nubia reinforces our commitment to providing our customers with the latest in technology and exceptional service.”

The event unveiled four keynubia smartphonemodels designed to enhance user experience across different market segments. The nubia Neo 2 5G is tailored for gaming enthusiasts, featuring a 50MP AF + 2MP FF rear camera and a 16MP front camera for stunning photos and selfies. Its 6000mAh battery with 33W fast charging ensures you stay powered up throughout intense gaming sessions. With memory options of (8+12)GB + 256GB and a 6.72” FHD+ hole display boasting a 2400*1080 resolution and 120 Hz refresh rate, the Neo 2 5G promises a seamless and immersive gaming experience.

For photography enthusiasts, the Nubia Focus Pro 5G is a standout choice. Equipped with a 108MP AF (OIS) + 5MP FF + 2MP FF rear camera and a 32MP front camera, it captures professional-quality images and videos. The 5000mAh battery with 33W fast charging keeps you connected on the go, while the memory options of (8+12)GB + 256GB ensure ample storage for all your high-resolution photos and apps.

Like the Neo 2 5G, it features a 6.72” FHD+ hole display, offering a crisp and vibrant viewing experience for all your visual content.

“We are thrilled to partner with Singer to unveil nubia smartphones in Sri Lanka,” said ZTE Terminal Director (Global), Zhang Yan Meng.

“The excellent after-sales care and extensive island-wide distribution network make Singer the perfect partner for us. We are confident that this collaboration will put innovative, best-in-class technology in the hands of Sri Lankan users and give them an exceptional user experience, aligning perfectly with our commitment to innovation and customer satisfaction,” he added.

Founded in 2012 by ZTE and established as an independent innovator in 2015, nubia has earned a reputation for its high-end smartphonesfeaturing powerful processors, stunning displays, and advanced camera systems.

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