Tata Motors along with its authorised distributor DIMO, launched Tata Xenon Yodha, addressing the demand for a reliable pick-up vehicle in the market.
The vehicle is assembled at the DIMO Vehicle Assembly facility at Weliweriya, which also assembles the Tata Ace, popularly known as DIMO Batta in Sri Lanka.
Head, International Business, Tata Motors Commercial Vehicles, Anurag Mehrotra said, “As a leading commercial vehicle brand, we have a deep understanding of evolving customer preferences and remain committed to addressing them through the introduction of advanced mobility solutions.
“The new Tata Xenon Yodha is engineered to meet the demands of customers seeking lower total cost of ownership and superior vehicle performance for higher profitability. We are confident that the vehicle will set new benchmarks in quality, durability, and performance.
“Our six-decade-long partnership with DIMO further promises a comprehensive nationwide service network and excellent sales and service quality.”
Executive Director, DIMO, Rajeev Pandithage said, “We are excited to introduce the locally assembled Tata Xenon Yodha in collaboration with Tata Motors. As long-standing partners, we are confident that the vehicle, known for its durability, fuel efficiency, and comfort, will exceed customer expectations. “It caters perfectly to the evolving needs of customers in Sri Lanka, seamlessly transitioning between personal and business use.
The introduction of The Tata Xenon Yodha, assembled at DIMO Vehicle Assembly facility at Weliweriya is also helping in the development of Sri Lankan auto ancillary industry and creating new job opportunities for locals.
“With 17 touch points across the country, we remain committed to providing our customers with high quality products and services,” he said.
The smart pick-up is available in a 4×2 configuration with a payload capacity of 1250 kg. Powered by a 3.0-litre diesel engine, it delivers an output of 85hp and 250Nm torque.
