KONKA is a globally recognised brand known for its superior and innovative consumer electronics products.
A wide range of KONKA’s products, including TVs, refrigerators, deepfreezers and washing machines, will now be accessible to consumers across the country through FLiCo network.
On July 25, an event and press conference was held at Galle Face Hotel to announce FLiCo, a Future Life Holdings subsidiary, as KONKA’s new distribution agent in Sri Lanka.
Having commenced its operations eight years ago as a micro finance company, Future Life Holdings, the parent company of FLiCo, has witnessed significant growth and expansion, branching out into a multitude of sectors.
Its portfolio now encompasses subsidiaries operating in a diverse array of industries, ranging from hospitality, retail (supermarket networks), and agro-industrial services to IT services, advertising and media, travel and tourism, consumer electronics, showrooms, and more.
This continued diversification has solidified the company’s standing as a dynamic and influential player across various sectors.
The launch of FLiCo heralds the beginning of an extensive network of consumer electronics and appliances showrooms across the country.
As a testament to the brand’s commitment to excellence, Sri Lankan cricketing sensationMaheesh Theekshana joined FLiCo as its brand ambassador.
Further exemplifying FLiCo’s dedication to teamwork, excellence, and reliability, the brand has co-sponsored the Galle Marvels, the runners-up in the Lanka Premier League.
This strategic marketing approach highlights FLiCo’s relentless pursuit of success and its commitment to offer a superior experience to Sri Lankan consumers.
On July 25, FLiCo inaugurated its first two KONKA-branded showrooms at auspicious times in Maharagama and Pelawatte.
Fiona You, Senior Manager Overseas Business Division and Reed Lu, Regional Director represented KONKA, and Danushka Udugama, Sanjaya Jayaweera, and Kasun Perera, Directors of Future Life Holdings represented FLiCo.
