CEO Rezani Aziz receives the award.
Adfactors Public Relations Lanka won three awards at the SABRE South Asia Awards 2024 at the Westin Hotel in Gurgaon, New Delhi.
Celebrated as the ‘Oscars of the PR industry’, the awards recognise excellence in strategic planning, creativity, and business results in public relations, with agencies from across South Asia vying for recognition.
Adfactors PR Sri Lanka’s Founding CEO, Rezani Aziz, was honoured with the Agency Head of the Year, while the two Gold Awards were for its exemplary campaign for the Planters Association, titled “Sustainable Livelihoods for Every Plantation Worker.”
This campaign has been instrumental in establishing the importance of progressive wage reforms and a transition towards incentivised, higher productivity models.
Rezani Aziz said, “I am deeply honoured to be named Agency Head of the Year at the SABRE South Asia Awards. Yet they would not be possible without our team, and our clients.
The SABRE Awards Asia-Pacific recognises campaigns demonstrating the highest strategic planning, creativity, and business results.
The awards highlight the capability of PR agencies to conceive and execute campaigns that are both creative and effective, cutting through the clutter to achieve measurable business impact.
The SABRE Awards Asia-Pacific winners are entered into the Global SABRE Awards, identifying the 50 best public relations programs worldwide.
