Asian Paints Causeway, one of the nation’s auto and emulsion paint brands has entered a strategic partnership with Pit Pass, Sri Lanka’s largest digital content platform for automobiles and racing. This is a groundbreaking collaboration as it is the first time in Sri Lankan history that a multinational coating brand has signed a co-branding agreement with a digital platform.
Co-branding alliances have been exclusive between digital products and services and telecommunication companies. This partnership sets a new benchmark and paves the way for even more innovative collaborations in digital and consumer sectors.
Asian Paints Causeway is reputed for bringing in advanced technology and innovative solutions to the automotive finishing industry. This partnership will help enhance the understanding of quality and aesthetics in vehicle maintenance and restoration. The company is committed to excellence and is well-known for being the market leader for its superior quality and extensive range of products.
The partnership aims to create exciting opportunities for automotive and racing enthusiasts, with a blend of entertainment and education. Pit Pass Lanka was established five years ago and holds the largest Sri Lankan fan base for automotive content. Offering 100 percent organic, engaging and informative content, Pit Pass has garnered a loyal following.
Asian Paints Causeway Group Brand Manager Chinthaka Dissanayake said, “This exciting partnership is going to redefine excellence both on and off the track, as it marks a new chapter in how we engage with our audience. By combining our technological advancements with Pit Pass’s extensive digital reach, we aim to provide unparalleled value to automobile enthusiasts in Sri Lanka.”
Founder of Pit Pass Eshan Motagedara and Co-Founder Kolitha Rathnayake said, “We are thrilled to partner with Asian Paints Causeway Lanka. This collaboration not only enhances our content but also sets a new standard in the digital automotive space. Together with their technological prowess and innovative nature, we look forward to creating memorable experiences for our followers.”
