‘ColourNext’ is a comprehensive, annual forecast of design directions in colours, materials, textures, and finishes, compiled by Asian Paints in collaboration with experts from various creative disciplines, including architecture, art, interiors, fashion, sociology, media, and FMCG.
The launch of ‘ColourNext-2024’ marks the inaugural edition of ‘ColourNext’ in Sri Lanka.
A group of architects and interior designers, Regional Head, Asian Paints International (Pvt) Ltd, Sireesh Rao, General Manager, Sales and Marketing, Sri Lanka, Vaithilingam Kiritharan, Head of Marketing, Sri Lanka, Anuradha Edirisinghe and the senior management of Asian Paints were present. Chief Executive, Asian Paints International, Pragyan Kumar said, “Asian Paints relentlessly analyses global trends and their local relevance to inspire designs that reflect a holistic understanding of consumers. Renowned experts have put in tremendous efforts to bring the latest ‘trends’ to the forefront through this report.
“Our aim is to push innovation by creating future-ready, functionally and aesthetically pleasing colours and textures that will greatly enhance the lifestyle of general people,” he said.
The forecast report recorded the colour of the year as ‘Terra’.
The report also revealed four other colour trends: ‘Soil’, an innovative material fueling creativity and design experimentation; ‘Into the Deep’, which embraces the depths of oceanic marvels; ‘Retro-futurism’, offering a gaze into the future through the lens of familiar landscapes, attire, and folklore; and ‘Goblin Mode’, reflecting a liberating detachment from the endless chase for perfection.
