A new range of educational toys (EDU Toys) that support early childhood development under the brand name Atlas PlayPalz, was launched by Atlas Axillia Company (Pvt.) Limited at Trace Expert City on Tuesday.
Atlas Axillia makes its entry into the educational toy market with the introduction of three new sub-brands, BlockBuddies, MindBuddies, and CraftBuddies. Rooted in the brand’s purpose to unleash the genius in every child, the new PlayPalz range represents a significant milestone for the organisation. The brand aims to transform early childhood development by fostering creativity, curiosity, and love for learning. Each collection is thoughtfully crafted to provide engaging, hands-on learning experiences that promote children’s cognitive, emotional, and social development, helping them reach their full potential.
The invitees at the event.
Atlas Axillia Managing Director Asitha Samaraweera said, “The launch of Atlas PlayPalz marks a significant milestone for our organisation and as we evolve as a learning brand, we have recognised the important role played by Edu toys in sparking creativity and improving a child’s development.
Through Atlas PlayPalz we aim to contribute products that inspire and educate, helping children achieve something extraordinary by unleashing their inner genius.”
Child psychologist, Dr. Beenuka Wickramatunge said, “Play is fundamental to early childhood development and the Atlas PlayPalz toys are designed with the broader goal of improving this vital stage, providing engaging educational experiences that are crucial for improving a child’s potential.”
The event included a panel discussion where a diverse and esteemed panel came together to delve into a conversation surrounding the importance of enhancing early childhood development and the essential role Edu toys play in unleashing the child’s inner genius.
The panel discussion served as a platform highlighting the need for the importance of including educational toys for the educational curriculum.
Managing Director of Atlas Axillia, Asitha Samaraweera, Head of New Business Vertical of Atlas Axillia, Shoheen Hameed, Child Psychologist, Dr. Beenuka Wickramatunge and educational representative and directress at Wiz Kidz International Anjalika Wijesinghe were the panellists.
