Singer Sri Lanka has been recognised with the Most Innovative Retail Concept Award of the Year 2023/2024 by the Federation of Asia-Pacific Retailers Association (FAPRA).
This accolade underscores Singer’s exemplary response to economic challenges and its ability to innovate in an evolving retail landscape.
The award from FAPRA highlights Singer’s leadership in transforming the retail sector, offering a clear strategic vision that addresses both the short-term and long-term challenges faced by the industry. Singer’s ability to innovate, coupled with its unwavering commitment to its employees and customers, has solidified its position as one of Sri Lanka’s most trusted brands.
In response to numerus challenges in recent times, Singer adopted a Renewal Model, shifting away from its previously established plan. The renewal strategy focused on optimizing costs, improving cash flow, and ensuring short-term viability—actions that were essential for the company’s survival during a highly uncertain period.
CEO of Singer Sri Lanka, Mahesh Wijewardene said, “Our renewal strategy was not merely a survival tactic but a proactive approach aimed at ensuring long-term success. We understood the need to adapt swiftly to remain resilient, and this award stands as a testament to our commitment to innovation, agility, and, above all, our customers. We are deeply honored to receive this recognition.”
