Hemas Consumer Brands (HCB) held an ‘Innovation Day’ at Trace City to showcase the Company’s innovative culture, the talents of the R&D team and to reveal the effort behind the scenes for each product.
The event featured a variety of stalls, several webinars and live interactive sessions that showcased and exhibited over 150 products and packaging formats. Global reputed supply partners known for their product innovation which mirrors HCB’s journey participated at the Innovation Day, joining in from various parts of the world.
Wayamba University also sent a team to showcase the power of natural ingredients and held a discussion booth at the venue.
Collaboration has been key to HCB’s success. HCB’s senior management selected several innovations to be fast tracked and launched. This inclusive approach to innovation has been transformative for HCB’s brands.
Senior Scientist, Innovation, Dumindu Bandara of the HCB R&D team said, “We are delighted by the impact of the Innovation Day which showcased to the world exactly what goes into building successful brands like HCB has done. As scientists working in the R&D centre, we were so pleased to step out and share our passion for innovation with so many people at the event.
“After attending such events overseas, we envisioned an event that would be even better and we are delighted to see that it was such a success. More importantly, the scale of the event and the ideas generated create excitement about our future and boost innovators to keep doing their work to uphold the company’s commitment to excellence,” he said.
HCB’s R&D centre is an ideas hub and a centre of excellence which collaborates closely with the brands team and external experts. The R&D team has evolved to become highly consumer focused and consumer driven to be able to marry technology with the needs of consumers.
Marketing Manager, Baby Care, Azmara Mannan said, “The Innovation Day event organised by HCB was a truly transformative experience for us as not only did it provide us a diverse audience for our packaging solutions but we also gained insights into the latest customer trends.
“More importantly, we were able to grasp how critical the entire value chain is for a brand to succeed and the critical role that R&D plays in brand innovation.
“We are proud to be associated with a home-grown company such as HCB which has pioneering ground breaking innovations to Sri Lankan consumers that can be proud of,” she said. The Innovation Day is but one manifestation of the drive to innovate and grow to fulfil consumer needs that are nurtured at HCB.
The Company aims to add more such experiences to its calendar to reinforce a culture of innovation that becomes a talent magnet and fuels big ideas.From introducing new fragrances and fresh packaging to novel product formats and sustainability interventions, the R&D team stays abreast of emerging trends and best-in-class industry practices, locally and globally.
