October is synonymous with two interconnected celebrations: the much-anticipated Colombo International Book Fair (CIBF) and National Reading Month. The contrast is a given between the celebrations and the belief that reading habits are in decline. Yet, against the apparent backdrop of rising digital distractions and economic challenges, CIBFmeans a kind of a pilgrimage for the majority of readers – one that is well-favoured. Crowds flock to the BMICH in thousands every year to debunk common myths and renew the belief that the passion for reading remains undiminished.
The reverence for the written word endures despite skyrocketing book prices, economic constraints, and the rising dominance of digital media.
Love affair with books
Anticipation is what builds among book lovers across the island in September, as they get ready for the Book Fair. The fair spills over into the celebratory spirit of October’s National Reading Month. The fair is more than just a marketplace. It’s a cultural gathering that brings together individuals from all walks of life—students, educators, writers, and casual readers—under one roof. The fair offers something for everyone, from children’s books to academic texts, novels, self-help guides, and niche publications.
Despite the popular belief that the reading habit is on the decline due to digital advancements and fast-paced lifestyles, the Colombo Fair has a different story to narrate. The book publishers’ records suggest that people still crave the analogue charm of paper-bound books. “Every year I look forward to this event,” said Geethma, a 28-year-old teacher. “There’s something about being surrounded by so many books that feels like coming home.” 14-year old Kemitha Sugathapala corroborates that narrative: “I wonder if the digital world can offer the same sense of comfort. And I’m afraid not!”
The International Book Fair is a communal space that nurtures learning, exploration, and, perhaps most importantly, an unbreakable bond with physical books. The sensory experience of holding a book, flipping through its pages, and yes, even smelling the faint, musty scent of paper, still holds a magical allure.
Financial sacrifice
Sri Lanka witnessed a surge in the cost of books over the recent years, driven by a combination of economic inflation, rising production costs, and the country’s turbulent financial atmosphere. Yet, for some, this has not affected their devotion to the annual book fair. Many attendees save money all year specifically to splurge on books during this month.
“I start putting aside money in January itself,” says Vimukthi, a 25-year-old software engineering student. “I know books are getting more expensive, but it’s become a tradition. I save up so that I can buy the books I need and some that I just want to have.”
This practice of book budgeting is not uncommon, especially among students and avid readers. Those whose passion for reading borders on obsession,and who devour books like meals. An avid reader cannot resist turning every page.A prolific reader makes sure of conquering every inch of the Fair premises.Books, despite their increasing prices, are still seen as an unexampled investment in education and personal growth. For some families, the International Book Fair offers a rare opportunity to access books that might otherwise be difficult to obtain, owing to both geographic and financial barriers.
“With the price hikes, we can’t afford to buy books throughout the year,” said Kanishka, a mother of two. “But during the book fair, we come as a family, and my children get excited about picking out supplementary readers for school. We make it a point to save money for this occasion.”
The appeal of the book fair isn’t just about the acquisition of new reading material.It’s about the entire sensory experience. Walking through aisles stacked high with temptingly-illustrated book covers, flipping through pages, and feeling the weight of a book in hand—all these tactile delights do lend the fair its charm.
“I don’t come here only to buy books,” says Nimna, a 42-year-old mother of two. “All I like is the fragrance of the books. It’s like window-shopping for a fancy dress. Sometimes I don’t even buy anything, but just being here, among the books, is enough for me.”
Tangible experience
Nimna’s sentiment epitomises the traditional preference for the tangible experience that comes with a printed book—the way a cover feels, the weight of the pages, and even the slow accumulation of a personal library.
The idea of browsing for the experience is not limited to middle aged parents like Nimna. Older generations, too, express nostalgia and fondness for physical books. “In a time when everything is on a screen, I come here to reconnect with my roots,” said Waruna, an accountant. “There’s something peaceful about holding a book that you just can’t get from scrolling on a phone.”
The key objective of the International Book Fair is its role to encourage a reading culture among children. With the influx of digital entertainment options—television, video games, and smartphones—parents may find it a tough task to cultivate a reading habit in their children. The Fair caters to that challenge with its unique opportunity for families to nurture love of reading in an engaging way.
“I bring my children every year, and it’s something they look forward to,” said Amara, another mother of two. “We get them supplementary readers for school, but we also allow them to choose storybooks. I think it’s important for them to learn that reading can be enjoyable, not just educational.”
Children’s sections at the book fair are always bustling with energy, famed for its enchanting, Alice-in-Wonderland-like displays, storytelling sessions, and engaging activities designed to entice young readers. Many publishers make an effort to print books that are visually appealing and interactive. This is becoming a more need of the hour for a generation of readers accustomed to instant gratification.
“This is the only time my daughter gets excited about books,” laughed Nakula, a father of a seven-year-old. “She spends the entire day picking out books. I see it as an investment in her future.”
The International Book Fair has traditionally been dominated by international publishing giants. But then there is a noticeable rise in the presence of independent publishers and local authors in recent years. As readers increasingly seek stories that reflect their own cultural heritage and experiences, local literature has gained a new level of prominence.
“I always make it a point to support Sri Lankan authors,” said Rohini, a 29-year-old software engineer. “It’s important that our stories are told, and there’s something special about reading a book that was written in your mother tongue.”
This growing interest in local literature has been given the greenlight by a new generation of writers who are pushing the boundaries of traditional genres. They scratch the surface with themes that reflect contemporary concerns.From poetry collections to mini novels, a diversity is available in the local offerings which has made the Fair more expansive than ever before.
Independent publishers, too, are finding their niche. They offer high-quality publications at competitive prices. “The market is changing,” said Chathura, the founder of a small publishing house. “Readers are more discerning now. They want books that speak to their personal experiences, and we are trying to meet that demand.”
Digital alternatives
Despite the dominance of digital media, eBooks, and online resources, the book fair continues to thrive – we have said that enough. Many publishers and booksellers continue to give the lie to that digital conspiracy theory and view digital reading platforms as more than mere competition. They rather view digital media as complementary tools. Digital technology, they argue, can help broaden access to reading material, and, interestingly, even boost the demand for physical books.
“Yes, there are Kindles and PDFs, but there’s a market for both,” said Atheef, a bookshop owner who has participated in the fair for over a decade. “Many people who read digitally still buy physical books, especially when it comes to special editions or books they want to keep in their collection.”
This dual approach does the balancing act between the ease and convenience of digital formats with the cherished experience of physical books. It is one key factor that keeps the book industry afloat in the otherwise changing atmosphere.
More than just books
Beyond the exchange of literature, the Fair is also a significant cultural event. It’s a place where people gather to attend book launches, literary discussions, and meet-and-greets with authors. Over the years, the fair has evolved into a space that celebrates not just books but the broader world of ideas.
For many, the event serves as a reminder of the importance of intellectual growth and community. It’s a rare chance to engage with fellow bibliophiles, share recommendations, and discuss the latest trends in literature. Whether it’s through author panels, workshops, or poetry readings, the fair creates a space for reflection and dialogue that extends beyond the written word.
“Every year, I come for the book launches,” said Shalini, a literature student. “It’s not just about buying books, but about learning and being part of the literary community.”
Having said all that, the future of the International Book Fair may be uncertain. Yet, one thing is clear: the event holds a special place in the hearts of its attendees. The act of saving throughout the year to buy books in October is telling enough on the value that Sri Lankans place on reading. Digital alternatives continue to rise, but the tangible connection people have with physical books shows will take time to fade away.
Pix: Shan Rupassara and Ranjith Asanka
