Union Assurance continues to strengthen its Bancassurance partnership with Union Bank through a series of customer forums.
The latest forums held in Jaffna and Matara brought together over 100 Union Assurance customers within the Union Bank Bancassurance Channel along with new-to-bank customers.
Designed to enhance the overall customer proposition, these forums focused on enriching customer financial well-being through valuable insights. With the delivery of practical knowledge and actionable strategies, Union Assurance aimed at educatingcustomers to make informed financial decisions, thereby empowering their unique journeys of progress.
These forums offered customers the opportunity to engage directly with the senior management from Union Assurance and Union Bank, facilitating meaningful networking while strengthening relationships between the organisations.
Chief Partnership Distribution Officer at Union Assurance, Wathsala Aluthgedara said, “The customer forums are a manifestation of Union Assurance’s long-standing commitment to setting benchmarks in the Bancassurance sector by providing platforms that constantly support our customers to enrich their well-being. We are pleased to collaborate with Union Bank, one of our long-standing partners to host these forums, delivering a comprehensive suite of offerings that benefit our shared customers.”
Senior Vice President Retail Banking at Union Bank, Chaya Jayawardane said, “Union Assurance has consistently delivered comprehensive, one-stop-shop solutions that greatly benefit our customers and we are thrilled to continue our Bancassurance partnership with them.”
By supporting initiatives that enhance financial literacy, we recognise the significant impact these educational forums have on our customers’ financial health. These initiatives highlight our shared commitment to delivering exceptional value and enhancing customer relationships.”
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, with over 70 companies in seven diverse industry sectors. The Company has completed over three decades of success with a Market Capitalisation of Rs. 28.6 Bn and a Life Fund of Rs. 71.6 Bn as of end June 2024.
