Ceylon Agro Industries, Prima Group Sri Lanka, partnered with the Sri Lanka Institute of Marketing (SLIM) for the fifth consecutive year as the Strategic Product Partner for the Diploma in Strategic Brand Management (DSBM). Prima brands are firm favourites in Sri Lankan households and key international markets.
Through this partnership, the company aims to nurture a new generation of marketing professionals who can contribute significantly to the development and growth of Sri Lanka’s marketing industry.
SLIM’s Diploma in Strategic Brand Management is a comprehensive programme that combines classroom sessions, case studies, presentations, and field assignments.
It provides students with a well-rounded understanding of brand management principles and their practical applications.General Manager of Ceylon Agro Industries, Prima Group Sri Lanka Sajith Gunaratne said, “We are delighted to continue our partnership with SLIM in this programme that equips students with the skills to excel in the dynamic world of marketing.
This partnership brings together our shared values and expertise, creating a powerful synergy that will immensely benefit the students in facing tomorrow’s challenges.”
